Expert opinion and the effects on wine consumption - An Overview of the Role of Experts in Markets

The wine industry’s stakeholders are becoming aware of wine as an experience good and therefore experts and their critical reviews influence the relation between price and quality as well as the effects on consumer demand for this type of good.

Speaker: Sofia Villas-Boas will lead a workshop where recent empirical findings in the wine industry and other industries will be presented and discussed.

Target audience: CEOs of firms and regulators in the wine sector, turism promoters and PEJ 2017 participants.

Price: 50€

Date: 7 July 09:30 – 12:30
Location: Regia Douro Park


Sofia Berto Villas-Boas is a Professor in the Department of Agricultural and Resource Economics at U C Berkeley. Born in Portugal in 1971 she received her Ph.D. in economics from U. C. Berkeley in 2002.
Her research interests include industrial organization, consumer behavior, food Policy, and environmental regulation.
Her recent empirical work has focused on the economics behind wholesale price discrimination banning legislation, contractual relationships along a vertical supply chain, and identifying the role of those contracts in explaining pass -through of cost shocks along the supply chain into retail prices that consumers face.
Sofia has published in the top economic journals such as Review of Economic Studies, Management Science, Rand Journal of Economics, and the Journal of Environmental Economics and Management.

Contacts:, and mailing address: 207 Giannini Hall ARE, U. C. Berkeley. Berkeley CA 94720-3310.

Curriculum vitae