Expert opinion and the effects on wine consumption - An Overview of the Role of Experts in Markets
The wine industry’s stakeholders are becoming aware of wine as an experience good and therefore experts and their critical reviews influence the relation between price and quality as well as the effects on consumer demand for this type of good.
Speaker: Sofia Villas-Boas will lead a workshop where recent empirical findings in the wine industry and other industries will be presented and discussed.
Target audience: CEOs of firms and regulators in the wine sector, turism promoters and PEJ 2017 participants.
Date: 7 July 09:30 – 12:30
Location: Regia Douro Park